Using a New Roadmap to Democratize Climate Change

Olafur Grimsson, who was president of Iceland from 1996 to 2016 and saw his country through the worst economic crisis in its history, making headlines all over the world as banks collapsed and the country fell into a depression, is the very picture of an urbane statesman. Collected and poised, with a striking full head of white hair, as comfortable in English as in his native Icelandic, he seems an unlikely revolutionary, not the sort of person you’d look at and immediately find yourself thinking: “Power to the People.”  

But Grimsson is one of the primary architects of a quietly radical new idea whose aim is to facilitate action on climate change without any of the usual suspects—governments, countries, international bodies, negotiating parties.

He and several other veterans of the historic 2015 Paris Agreement on climate change were in Washington, D.C., last year, just before COP22, the climate meeting held in Marrakesh in 2016. They were pondering next steps when the conversation took a new and interesting turn, Grimsson says, addressing the question: “Was it possible to have the success of Paris without governments necessarily being in the leading role?”

The group included movers and shakers such as Peter Seligmann, the chairman of Conservation International; Laurene Powell Jobs, president of the philanthropic organization the Emerson Collective; and Andy Karsner, an assistant energy secretary during the administration of George W. Bush. Galvanized by their own query, they decided to try to answer it—to set about creating a new tool to aid in achieving the goals of the Paris accord.

At the Smithsonian's Earth Optimism Summit, a gathering this past weekend of conservation-minded citizens, scientists and activists, Grimsson explained: “You get governments that are opposed or even hostile to climate action. We decided to bring together in Marrakesh a gathering of thinkers and scientists and innovators and policymakers from different countries in order to discuss a new model of securing the success of the future of the climate movement.”

Grimsson's group felt that due to changes in information technology and social transformations, the large organizations and structures that used to be necessary to effect change were now not needed. And thus was born Roadmap, a new crowdsourcing tool for anyone and everyone interested in climate action. Still in its very early stages, Roadmap’s founders envision it as a platform for those working on climate issues—from scientist and policymaker to farmer and fisherman—to facilitate the sharing of knowledge and ideas, methods and techniques.

“A new political model is possible—where everyone can be a doer, where you no longer need big government or big enterprises to bring about success,” Grimsson says.

This new model for social change that skips the usual cumbersome channels and processes has been seen everywhere from public health, where the Bill & Melinda Gates Foundation has redefined the sector, to the hospitality industry, which is working to combat the human trafficking that plagues its businesses, to perhaps most famously the Arab Spring, where the role of social media in bringing about political change is still being debated today.

And this new model is complemented by technological changes. “The innovation in energy technology is such that we no longer have to wait for the big energy breakthrough,” Grimsson says. “We already have the available technologies. Every individual, home, village, community, town and region can execute change. The good news from the climate point of view is that, in addition to the information technology revolution, there has now also taken place an energy revolution. A house can be a power station: If the people who live in that house have extra energy, they can sell their energy through the smart grid. The notion that every house can be a power station is as revolutionary as saying that every mobile phone can be a media company.”

Grimsson admits that it may seem odd for someone in his position to be advocating that ordinary citizens take action apart from the conventional corridors of governmental power. 

“For me to say that these traditional political organizations and positions are somewhat outdated is perhaps a strange statement: I was a professor of political science, I’ve been a member of parliament, I’ve been a minister of finance, I was president for 20 years,” he says.

It was during Iceland’s financial meltdown that he first experienced this new kind of social change: “I saw this very strongly through the financial crisis in my own country, which led to a big social economic uprising. All those activities were engineered by unknown people, people who were not part of a big organization, who used Facebook and the information media to bring thousands of people together in one day.”

Right now, Roadmap consists of a website and a lofty manifesto that speaks of raising the value of “moral currency” and creating a “best practices warehouse.” Visitors to the site can fill out a form if they want to become part of its community of “doers.” The practical part of the manifesto speaks of identifying the best methodologies and models; implementing a “real-time system of measurement” and a way to “gauge and understand what is working, what is not, and exactly what is being achieved.” As the platform develops, it will be interesting to see exactly what form these gauges, measurement systems, and warehouses take.

After the Paris Agreement, Grimsson says of himself and his Roadmap co-founders, “We were all optimistic, but we are all also realists.” It is his belief that if you “give people the tools, they can execute the transformation and the change—without governmental leadership.” Perhaps Roadmap will be one of those tools.

Anne Glusker | | READ MORE

Anne Glusker has been an editor at and written for a wide variety of publications, including Forbes, the Washington Post, and the New York Times. She has had a life-long passion for food, and while living in a small French town for several years, hosted a weekly food show, "Stir It Up," for European public radio.