Marketing

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People Who Bring Their Own Grocery Bags are More Likely to Buy Junk Food

It’s all about perceived virtue

Still from Coca-Cola advertisement

American History Museum Scholar on the History of the "I'd Like to Buy the World a Coke" Advertisement

The commercial that closed out the series finale of "Mad Men," explained

How Halitosis Became a Medical Condition With a "Cure"

Bad breath wasn’t perceived as a medical condition until one company realized that it could help them sell mouthwash

While working for Mattel for over 15 years, Ellen Lutwak had a hand in naming products as recognizable as Barbie.

Meet the Woman Who Gives Products Their Names

A new toy is only as marketable as its name. That’s where Ellen Lutwak comes in

This Company Sold More Beer by Helping Waitresses Get Home Late at Night

Anthropology can have relevance for the business world—just ask this beer company

A bottle of Guinness's Foreign Extra Stout.

How Guinness Became an African Favorite

The stout's success stems from a long history of colonial export and locally driven marketing campaigns

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Cookie Monster’s First Name Is Sid, And Other Icon’s “Real” Names

Many fictional characters have full names, even if you never hear them

The Park Avenue facade of the Pepsi-Cola Corporation World Headquarters, designed by SOM

The Architectural History of Pepsi-Cola, Part 1: The ‘Mad Men’ Years

In the 1960s, Pepsi rebranded with a new slogan, a new look, and a cutting edge modernist building

The annual value of Japan's Manga Publishing Industry is $6 billion.

How Do You Rebrand a Country?

A look at Japan’s attempt to call itself “cool”

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The Story Behind the Lacoste Crocodile Shirt

A 1920s French tennis star put the little reptilian logo onto a white polo shirt

These two identical brands are considered to be distinct based on their location

Decoding the Range: The Secret Language of Cattle Branding

Venture into the highly regulated and fascinating world of bovine pyroglyphics

Singer in pillbox hat, 1958

‘I Remember’: An Artist’s Chronicle of What We Wore

In the 1970s, Joe Brainard wrote a book-length poem that paid heed to fashion

“Where there’s smoke there’s fire” by Russell Patterson, 1920s

The History of the Flapper, Part 5: Who Was Behind the Fashions?

Sears styles sprung from the ideas of European artists and couturiers

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Who Really Invented the Smiley Face?

It's supposedly the 50th anniversary of the original design of the iconic image, but its history since then is surprisingly complex with millions of dollars at stake

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The Aughts: When People Wore Their Causes on Their Sleeves, Literally

It was a decade of Uggs and excess but also styles meant to further the greater good

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The Origins of Wearing Your Heart on Your Sleeve

Valentine's Day can be an occasion for quirky expressions of love

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Why Hypercolor T-Shirts Were Just a One-Hit Wonder

Heat-sensitive color made this sportswear a hot item—but it didn't last

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The Legend of the Christmas Stocking

What's behind the holiday tradition of hanging hosiery on the fireplace?

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Your Guide to Selecting the Best (or Is It Worst?) Ugly Christmas Sweater

Holiday cheer with a touch of nostalgia celebrates garish knitwear from the 1940s to '80s

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