Neuroscience

For most humans, meditating in the snow would be highly uncomfortable. For Wim Hof, it's euphoric. Note: Wim Hof not pictured.

Science Explains How the Iceman Resists Extreme Cold

MRI scans reveal that Wim Hof artificially induces a stress response in his brain

Aplysia californica crawls about in a tide pool in Abalone Cove Shoreline Park, California.

Scientists Say They Have Transferred ‘Memories’ Between Snails

A controversial new study suggests that RNA may play an important role in memory storage

The Versatile Extra-Sensory Transducer, or VEST, has 32 vibrating motors distributed around the torso.

Could This Futuristic Vest Give Us a Sixth Sense?

For starters, the new technology—appearing on 'Westworld' before hitting the market—could help the deaf parse speech and ambient noise

This advertisement from San Francisco-based electronic cigarette company JUUL calls back the tobacco advertisements from the mid-20th century.

Ads for E-Cigarettes Today Hearken Back to the Banned Tricks of Big Tobacco

A new 'Joe Camel'-esque phenomenon may be igniting as the new fad takes a 21st-century page out of an old playbook

Why Some People "Hear" Silent GIFs

This week, researchers published their findings on the largest study to date on the phenomenon, which is called visually evoked auditory response or vEAR

Glial cells of the mouse spinal cord, 1899 Ink and pencil on paper, 5 7/8 x 7 1/8 in.

See the Founder of Modern Neuroscience's Unique Way of Looking at the Inner Workings of the Brain Through Art

Art meets science in the first U.S. traveling exhibition of Santiago Ramón y Cajal’s sketches

Unraveling the Genetics Behind Why Some People "See" Sound and "Hear" Color

Researchers find several genes that regulate the wiring for synesthesia in the brain

Perhaps all this little bug needs is a few good swats.

Swatting May Teach Mosquitoes to Avoid Your Scent

Though it won't work for all species, <em>Aedes aegypti</em> mosquitos seem to have a memory for near-death experiences

Image from the cover of Emma Byrne's new book, Swearing is Good For You.

The Science of Swearing

A new book explains the neuroscience of why we swear—and how it can sway our listeners

The game, designed by Akili Interactive Labs, forces players to make rapid decisions.

Can a Video Game Treat ADHD?

It's designed to stimulate neural pathways in the brain tied to sustaining attention and controlling impulsivity

You Don't Have to Have Synesthesia to "Hear" This Silent Gif

How we perceive the world is the result of the complex intertwining of illusion, synesthesia, and suggestion

Your Brain Swells—Then Deflates—While You Learn

Researchers hypothesize that the brain "auditions" various cells that form, but only keeps the best of the best

Scientists Trained Sheep to Recognize Faces of Emma Watson, Barack Obama

Baaa-rack Obama, if you will

Scary pumpkins are the least of what frightens us at Halloween, a day devoted to being frightened.

What Happens in the Brain When We Feel Fear

And why some of us just can't get enough of it

Delightful or despicable? Your response could help neuroscientists understand the brain's basis for disgust.

What Stinky Cheese Tells Us About the Science of Disgust

Why does this pungent delicacy give some the munchies, but send others reeling to the toilet?

A comparison of the man's brain activity before and after he had vagus nerve stimulation.

Experimental Treatment Partially Awakens Man in Vegetative State

Scientists are hopeful but cautious about the initial results of the test

A record-breaking gathering of Waldo (known across the pond as 'Wally') impersonators in Dublin, Ireland, in 2011.

The Science Behind Our Search for Waldo

'Where's Waldo' was first published on this day in 1987

Got Writer's Block? Try Listening to Happy Music

A new study suggests that an upbeat tune can boost creativity

A visualization of the harness.

This Robotic Harness Could Help People Relearn to Walk After Injury

Swiss researchers have developed an algorithm-backed "smart" harness to help stroke and spinal cord injury victims practice walking in a more natural way.

Scientists found some of the physical imprints of Alzheimer's disease in the brains of elderly chimpanzees

Aging Chimps Show Signs of Alzheimer's Disease

Long been thought unique to humans, a new study suggests that our close ancestors exhibit some of the hallmarks of the illness

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